Director of
IT & Ops
AffsMedia
The Architect
of Scale.
At AffsMedia, a boutique startup in the fast-paced eCommerce industry, I collaborated directly with the CEO to architect the digital future.
From overseeing all IT operations to acting as the de-facto Head of Product, I managed the lifecycle of proprietary digital assets and led a cross-functional team of 10 to propel industry growth.
Key Technical Projects
AffsMedia Analytics
Architected the central data intelligence tool (v2.0 – v14.x). Engineered a robust Meta Conversion API (CAPI) integration and implemented granular tracking features.
- Real-time WebSockets Updates
- Cron Job Management UI
- Attribution Logic for "Return Conv"
- Granular User Role Permissions
eCommerce Integration
Led integrations with Shopify, BigCommerce, and WooCommerce. Built dedicated tracking tabs monitoring Webhook API statuses and dedicated months to securing official Shopify App Approval.
- Domain-specific Tracking Config
- SDK & Custom API Integrations
- Tune Network Customization
- Fraud Prevention (Block Hashed Emails)
WP Plugin Architecture
Oversaw development of custom WordPress plugins including "Landing Pages" (v1.9) and "Comparison Sites" (v7.2), featuring dynamic Facebook/Meta pixel injection.
- Advanced Custom Fields (ACF)
- Funnel Link Features
- Cookie Consent Management
- SEO & Compliance Optimization